Mastering Design Thinking

Create Value Through Systematic Innovation

Get Your Brochure

Course Dates

STARTS ON

June 30, 2022

Course Duration

DURATION

3 months, online
6-8 hours per week

Course Fee

PROGRAM FEE

US$3,300

Course Information Flexible payment available

Why Master Design Thinking?

Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.

Who Should Attend

This program is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.

Roles of past participants include those from creative, design, customer experience, engineering, innovation, product, R&D, strategy, and UX, such as:

  • Product Manager, Marketing Manager, Growth Manager, R&D Manager, and Product Head
  • Senior Designer, UX Designer, Design Engineer, Creative Manager, UX Design Consultant, Art Director
  • C-Suite executives including CEO, COO, Managing Director, Founder, President, Chief Strategy Officer
  • Innovation and Growth Consultants

Learning Journey

Mastering Design Thinking is for teams and individuals who want to learn a proven, systematic approach to new product development. The process puts unmet customer needs at the center of the problem, and every step brings you closer to solving the problem.

Join us with your teams and peers to accelerate the learning by collaborating on business applications. This will allow for a diversity of perspectives and help you build an action plan for your organization.

Begin your Design Thinking Learning Journey:

  • Learn the concepts that drive design thinking
  • Submit your project ideas around user innovations
  • Identify customer needs and user groups
  • Translate needs into product specifications
  • Create a prototype
  • Build out the product architecture
  • Analyze the economics of the innovation
  • Choose the right development process
  • Present your final ideas, get real-time feedback

Program Experience

Decorative image relating to text that follows

128 Video Lectures

Decorative image relating to text that follows

3 Live Teaching Sessions

Decorative image relating to text that follows

3 Group Projects

Decorative image relating to text that follows

10 Assignments

Decorative image relating to text that follows

1 Capstone Project

Decorative image relating to text that follows

7 Real World Applications

Program Topics

Orientation Module:

Welcome to your Online Campus

Module 1:

Design Thinking Skills

Understand the critical design thinking skills needed to either improve an existing product or design a new product.

Module 2:

Identifying Customer Needs

Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.

Module 3:

Product Specifications

Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.

Module 4:

Applied Creativity

Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.

Module 5:

Prototyping

Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.

Module 6:

Design for Services

Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.

Module 7:

Product Architecture

Learn to use modular and integral product architectures in determining the building blocks of a product.

Module 8:

Financial Analysis

Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale (Worth-It).

Module 9:

Design for Environment

Learn how to apply design for environment principles to a product life cycle.

Module 10:

Product Development Processes

Learn to select and implement a product development process (staged, spiral, and agile)that's aligned to your project needs.

Orientation Module:

Welcome to your Online Campus

Module 6:

Design for Services

Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.

Module 1:

Design Thinking Skills

Understand the critical design thinking skills needed to either improve an existing product or design a new product.

Module 7:

Product Architecture

Learn to use modular and integral product architectures in determining the building blocks of a product.

Module 2:

Identifying Customer Needs

Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.

Module 8:

Financial Analysis

Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale (Worth-It).

Module 3:

Product Specifications

Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.

Module 9:

Design for Environment

Learn how to apply design for environment principles to a product life cycle.

Module 4:

Applied Creativity

Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.

Module 10:

Product Development Processes

Learn to select and implement a product development process (staged, spiral, and agile)that's aligned to your project needs.

Module 5:

Prototyping

Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.

Download Brochure

Case Studies

Image of an iPhone and earphones to portray the case study of Apple

Apple

Learn how Apple has succeeded by designing products and services that address a key customer need: ease of use.

Image of an airplane mid air to portray the case study of Boeing

Boeing

Review an example of a fully comprehensive prototype and test via the complex system of Boeing’s 787-9 twin engine commercial airplane.

Image of a bank building to portray the case study of Bank Of America

Bank of America

Examine two recent innovations Bank of America developed based on customer needs regarding savings, and review their process for developing these service innovations.

Image of a hand unlocking car to portray the case study of Zipcar

Zipcar

View Zipcar’s 11-step service experience cycle and how each step needed to be designed both from a customer and business perspective for this complex process to succeed.

Image of a Laptop computer to portray the case study of Hewlett-Packard

Hewlett-Packard

See how Hewlett-Packard builds products on multiple platforms using modular architectures to satisfy different markets.

Image of coffee capsules and a red cup of hot coffee to portray the case study of Nespresso

Nespresso

See how Nespresso’s two cash flows—for machines and for coffee—affect its product development considerations, and learn about financial analysis for projects via an examination of its recycling program.

Image of a woman's hand using her smartphone to portray the case study of Google

Google

Explore modular product architecture in the context of Project Ara, the modular smartphone Google is attempting to develop that would allow customers to swap out phone components as needed and replace their device less frequently.

What Participants Say

"It helped me synthesize what design thinking was about, but most importantly, I understood the correct sequence and how to sell it within the company so our executives could understand that design thinking is part of innovation."

— Ines Masallach, Marketing Director and Co-Founder at Imalinx, MEXICO

Tom Rudolph

"I met and worked with interesting people whom I otherwise would probably have never had the opportunity to interact with. The group project was the highlight of the course in my opinion."

— Tom Rudolph, Senior Director at Jenzabar, USA

"The best parts were the daily lifestyle examples shared in videos, as well as the group project."

— Cecile Tardy-Srinivasan, Management Consultant at CapSys Group, SWITZERLAND

Bogdan Andres

"The customer needs identification, ranking, and then the identification of the real needs. The product architecture and the financial analysis have positively opened my eyes."

— Bogdan Andres, Technical Sales at Tenaris, UAE

Faculty

Faculty Member Steven Eppinger

Steven Eppinger

General Motors Leaders for Global Operations Professor of Management; Professor of Management Science and Engineering Systems; Co-Director, System Design and Management Program

Steven D. Eppinger served as deputy dean of MIT Sloan from 2004 to 2009, as faculty co-director of the Leaders for Global Operations (formerly MIT Leaders for Manufacturing) and the System Design and Management programs from 2001 to 2003... More info

Faculty Member Matthew Kressy

Matthew Kressy

Director and Founder, MIT Integrated Design and Management (IDM); Senior Lecturer at MIT; Principal, Designturn, Inc.

Matthew S. Kressy, director and founder of the MIT Integrated Design and Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered... More info

Faculty Member David Robertson

David Robertson

Senior Lecturer at MIT

David Robertson is a senior lecturer at the MIT Sloan School of Management, where he teaches product development and digital product management. Prior to MIT, David was a professor of practice at the Wharton School at the University of Pennsylvania... More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Get a verified digital certificate of completion from MIT Sloan School of Management. This program also counts towards an MIT Sloan Executive Certificate.

Download Brochure

After successful completion of the program, your verified digital certificate will be emailed to you, at no additional cost, in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of MIT Sloan.

Learn new skills with your colleagues and get special enrollment. Discounts up to 20% are available.
Learn more

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in USD via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    Does the program fee include taxes? Are there any additional fees?

    Yes, the program fee is inclusive of any taxes, except for GST for Singapore residents.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

Apply Now

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.