The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Create Value Through Systematic Innovation
June 30, 2022
3 months, online
6-8 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Mastering Design Thinking starting on June 30, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.
This program is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.
Roles of past participants include those from creative, design, customer experience, engineering, innovation, product, R&D, strategy, and UX, such as:
Mastering Design Thinking is for teams and individuals who want to learn a proven, systematic approach to new product development. The process puts unmet customer needs at the center of the problem, and every step brings you closer to solving the problem.
Join us with your teams and peers to accelerate the learning by collaborating on business applications. This will allow for a diversity of perspectives and help you build an action plan for your organization.
Begin your Design Thinking Learning Journey:
128 Video Lectures
3 Live Teaching Sessions
3 Group Projects
10 Assignments
1 Capstone Project
7 Real World Applications
Understand the critical design thinking skills needed to either improve an existing product or design a new product.
Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.
Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.
Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.
Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.
Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.
Learn to use modular and integral product architectures in determining the building blocks of a product.
Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale (Worth-It).
Learn how to apply design for environment principles to a product life cycle.
Learn to select and implement a product development process (staged, spiral, and agile)that's aligned to your project needs.
Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.
Understand the critical design thinking skills needed to either improve an existing product or design a new product.
Learn to use modular and integral product architectures in determining the building blocks of a product.
Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.
Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale (Worth-It).
Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.
Learn how to apply design for environment principles to a product life cycle.
Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.
Learn to select and implement a product development process (staged, spiral, and agile)that's aligned to your project needs.
Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.
Learn how Apple has succeeded by designing products and services that address a key customer need: ease of use.
Review an example of a fully comprehensive prototype and test via the complex system of Boeing’s 787-9 twin engine commercial airplane.
Examine two recent innovations Bank of America developed based on customer needs regarding savings, and review their process for developing these service innovations.
View Zipcar’s 11-step service experience cycle and how each step needed to be designed both from a customer and business perspective for this complex process to succeed.
See how Hewlett-Packard builds products on multiple platforms using modular architectures to satisfy different markets.
See how Nespresso’s two cash flows—for machines and for coffee—affect its product development considerations, and learn about financial analysis for projects via an examination of its recycling program.
Explore modular product architecture in the context of Project Ara, the modular smartphone Google is attempting to develop that would allow customers to swap out phone components as needed and replace their device less frequently.
— Ines Masallach, Marketing Director and Co-Founder at Imalinx, MEXICO
— Tom Rudolph, Senior Director at Jenzabar, USA
— Cecile Tardy-Srinivasan, Management Consultant at CapSys Group, SWITZERLAND
— Bogdan Andres, Technical Sales at Tenaris, UAE
Steven Eppinger
Matthew Kressy
David Robertson
Steven Eppinger
General Motors Leaders for Global Operations Professor of Management; Professor of Management Science and Engineering Systems; Co-Director, System Design and Management Program
Steven D. Eppinger served as deputy dean of MIT Sloan from 2004 to 2009, as faculty co-director of the Leaders for Global Operations (formerly MIT Leaders for Manufacturing) and the System Design and Management programs from 2001 to 2003, and as co-director of the Center for Innovation in Product Development from 1999 to 2001.
Steven's research efforts are applied to improving product design and development practices. Conducted within MIT’s Center for Innovation in Product Development, his work focuses on organizing complex design processes in order to accelerate industrial practices and has been applied primarily in the automotive, electronics, aerospace, and equipment industries.
At MIT Sloan, Steven has created an interdisciplinary product development course in which graduate students from engineering, management, and industrial design programs collaborate to develop new products. He also teaches MIT’s executive courses in the area of product development.
Matthew Kressy
Director and Founder, MIT Integrated Design and Management (IDM); Senior Lecturer at MIT; Principal, Designturn, Inc.
Matthew S. Kressy, director and founder of the MIT Integrated Design and Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies, and everything in between.
Matt believes in interdisciplinary, design-driven product development, derived from deep user research, creative concept generation, and rapid prototype iteration. He is passionate about teaching this approach in the design process.
David Robertson
Senior Lecturer at MIT
David Robertson is a senior lecturer at the MIT Sloan School of Management, where he teaches product development and digital product management. Prior to MIT, David was a professor of practice at the Wharton School at the University of Pennsylvania. From 2002 through to 2010, he was also the LEGO professor of innovation and technology management at IMD in Lausanne, Switzerland.
David is the author of the award-winning book about LEGO’s near-bankruptcy and spectacular recovery, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013). David has also held several executive management positions in enterprise software companies, and spent five years at McKinsey & Company in the U.S. and Sweden.
Get a verified digital certificate of completion from MIT Sloan School of Management. This program also counts towards an MIT Sloan Executive Certificate.
Download BrochureAfter successful completion of the program, your verified digital certificate will be emailed to you, at no additional cost, in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of MIT Sloan.
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