The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Transform services and product development with design thinking
Download Brochure
November 2, 2023
3 months, online
6–8 hours per week
US$2,937
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistTuition assistance is live as per below schedule. The full program fee is $3300 as of the start date.
Design thinking has emerged as a powerful methodology, revolutionizing how we tackle complex challenges, cultivate creativity, and engineer breakthrough solutions. About 60 percent of CEOs leading the most financially successful organizations cite delivering better customer experiences as one of their highest priorities in the next two to three years, as per the 2021 CEO study by the IBM Institute for Business Value.
Design-driven companies, including Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool, have outperformed the S&P 500 over the past 10 years by an accumulated 211 percent in what's called the Design Value Index—a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy.
Developed by renowned MIT Sloan faculty, the Mastering Design Thinking program empowers participants to leverage the potential of design thinking with a focus on applied creativity to craft innovative solutions for improving an existing product or setting up a new product.
This program is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.
Roles of past participants include professionals from creative, design, customer experience, engineering, innovation, product, R&D, strategy, and UX, such as:
The program presents a meticulously curated learning journey, strategically designed to empower participants in leveraging its benefits without compromising their professional commitments.
Begin your design thinking learning journey with the essential knowledge and hands-on application of learnings from the program.
140+ Video Lectures
3 Live Teaching Sessions
3 Group Projects
10 Assignments
1 Capstone Project
6 Real-World Applications
Seamlessly blending in-depth faculty sessions with group projects and assignments, this program fosters collaborative learning through peer interactions and a team-based capstone project, creating a lasting peer network of value beyond program completion.
Understand the critical design thinking skills needed to either improve an existing product or design a new product.
Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.
Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.
Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.
Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.
Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.
Learn to use modular and integral product architectures in determining the building blocks of a product.
Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale.
Learn how to apply design for environment principles to a product life cycle.
Learn to select and implement a product development process (staged, spiral, and agile) that's aligned to your project needs.
Understand the critical design thinking skills needed to either improve an existing product or design a new product.
Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.
Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.
Learn to use modular and integral product architectures in determining the building blocks of a product.
Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.
Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale.
Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.
Learn how to apply design for environment principles to a product life cycle.
Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.
Learn to select and implement a product development process (staged, spiral, and agile) that's aligned to your project needs.
The capstone project is the culmination of your Mastering Design Thinking program experience, enabling you to present an in-depth analysis of a proposed product or service. It enables you to apply design thinking principles, empowering you to address intricate business challenges with ingenious solutions. This project involves a comprehensive analysis of a proposed product or service. You will utilize the Real-Win-Worth it (RWW) screening process to ensure the solution's viability, environmental impact, and financial feasibility.
Top-performing teams will have the opportunity to present their projects to Professor Steven Eppinger, based on criteria such as the solution's innovation, presentation quality, and application of RWW metrics. This challenge will showcase your design thinking expertise and strategic capabilities, demonstrating your ability to craft innovative solutions that cater to genuine customer needs.
Learn how Apple has succeeded by designing products and services that address a key customer need: ease of use.
Review an example of a fully comprehensive prototype and test via the complex system of Boeing’s 787-9 twin engine commercial airplane.
Examine two innovations Bank of America developed based on customer needs regarding savings, and review their process for developing these service innovations.
Review Zipcar’s 11-step service experience cycle and how each step needed to be designed both from a customer and business perspective for this complex process to succeed.
Explore how Hewlett-Packard builds products on multiple platforms using modular architectures to satisfy different markets.
Study how Nespresso’s two cash flows—for machines and for coffee—affect its product development considerations, and learn about financial analysis for projects via an examination of its recycling program.
— Lars Tamstrup Axelsson, Principal R&D Engineer, Ferrosan Medical Devices A/S
— Manoj Chatterjee, Cloud DevOps & Automation Lead, Shell
— Rangena Hotaki, Founder/CEO, DesignOvation Strategies, LLC
— Sergio Chavez, Principal Technical Data Management Consultant, Shell International
— Ryan Hall, Director of Innovation, Radius
— Jesus Perez, Product & Channel Coordinator, PSS
— Othel Rolle, Technical Product Management, The Janssen Pharmaceutical Companies of Johnson & Johnson
Steven Eppinger
Matthew Kressy
David Robertson
Steven Eppinger
General Motors Leaders for Global Operations Professor of Management; Professor of Management Science and Engineering Systems; Co-Director, System Design and Management Program
Steven D. Eppinger served as deputy dean of MIT Sloan from 2004 to 2009, as faculty co-director of the Leaders for Global Operations (formerly MIT Leaders for Manufacturing) and the System Design and Management programs from 2001 to 2003, and as co-director of the Center for Innovation in Product Development from 1999 to 2001.
Steven's research efforts are applied to improving product design and development practices. Conducted within MIT’s Center for Innovation in Product Development, his work focuses on organizing complex design processes in order to accelerate industrial practices and has been applied primarily in the automotive, electronics, aerospace, and equipment industries.
At MIT Sloan, Steven has created an interdisciplinary product development course in which graduate students from engineering, management, and industrial design programs collaborate to develop new products. He also teaches MIT’s executive courses in the area of product development.
Matthew Kressy
Director and Founder, MIT Integrated Design and Management (IDM); Senior Lecturer at MIT; Principal, Designturn, Inc.
Matthew S. Kressy, director and founder of the MIT Integrated Design and Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies, and everything in between.
Matt believes in interdisciplinary, design-driven product development, derived from deep user research, creative concept generation, and rapid prototype iteration. He is passionate about teaching this approach in the design process.
David Robertson
Senior Lecturer at MIT
David Robertson is a senior lecturer at the MIT Sloan School of Management, where he teaches product development and digital product management. Prior to MIT, David was a professor of practice at the Wharton School at the University of Pennsylvania. From 2002 through to 2010, he was also the LEGO professor of innovation and technology management at IMD in Lausanne, Switzerland.
David is the author of the award-winning book about LEGO’s near-bankruptcy and spectacular recovery, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Crown, 2013). David has also held several executive management positions in enterprise software companies, and spent five years at McKinsey & Company in the U.S. and Sweden.
Get a verified digital certificate of completion from MIT Sloan School of Management. This program also counts towards an MIT Sloan Executive Certificate.
Download BrochureAfter successful completion of the program, your verified digital certificate will be emailed to you, at no additional cost, in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of MIT Sloan.
Learn new skills with your colleagues and get special enrollment. Discounts up to 20% are available.
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After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 participants across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the program would be made available to participants at the commencement of the program. However, to ensure the program delivers the desired learning outcomes the participants may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall fee of the program.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program end date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.