Mastering Design Thinking

Design thinking has emerged as a powerful methodology, revolutionizing how we tackle complex challenges, cultivate creativity, and engineer breakthrough solutions. The global market size was valued at US$7,404.29 million in 2022 and is expected to expand at a CAGR of 7.38 percent during the forecast period, reaching US$11,352.7 million by 2028, as per a 2023 report by Industry Research Company.

Design-driven companies like Apple, Coca-Cola, IBM, Nike, P&G, and Whirlpool have outperformed the S&P 500 by 211% over 10 years, as shown in the Design Value Index—a portfolio of 16 firms that embed design thinking into strategy.

Created by leading MIT Sloan faculty, the Mastering Design Thinking program equips participants to apply design thinking and creativity to develop innovative solutions—whether improving existing products or launching new ones.

This program is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.

Past participants span a wide range of job functions, including:

• Product, Marketing, and Strategy: Product marketing managers, business analysts, marketing and growth managers, R&D managers, product heads

• Design, UX, and Creative: Senior designers, UX researchers and designers, design engineers, creative managers, UX consultants, art directors

• Leadership and Innovation: C-suite executives (CEOs, COOs, CSOs), managing directors, founders, presidents, as well as innovation and growth consultants

These professionals bring diverse perspectives from creative, customer experience, engineering, and strategic roles.

The program presents a meticulously curated learning journey, strategically designed to empower participants in leveraging its benefits without compromising their professional commitments.

Begin your design thinking learning journey with the essential knowledge and hands-on application of learnings from the program.

• Learn the concepts that drive design thinking

• Submit your project ideas around user innovations

• Identify customer needs and user groups

• Translate needs into product specifications

• Create a prototype

• Build out the product architecture

• Analyze the economics of the innovation

• Choose the right development process

• Present your final ideas and get real-time feedback

The capstone project is the culmination of your Mastering Design Thinking program experience, enabling you to present an in-depth analysis of a proposed product or service. It enables you to apply design thinking principles, empowering you to address intricate business challenges with ingenious solutions. This project involves a comprehensive analysis of a proposed product or service. You will utilize the Real-Win-Worth it (RWW) screening process to ensure the solution's viability, environmental impact, and financial feasibility.

Top-performing teams will have the opportunity to present their projects to Professor Steven Eppinger, based on criteria such as the solution's innovation, presentation quality, and application of RWW metrics. This challenge will showcase your design thinking expertise and strategic capabilities, demonstrating your ability to craft innovative solutions that cater to genuine customer needs.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 401 264 8575 (US) / +44 150 730 4811 (UK) / +65 3138 5193 (SG)