EXECUTIVE EDUCATION

Mastering Design Thinking

Create Value Through Systematic Innovation

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Course Dates

STARTS ON

June 23, 2021

Course Duration

DURATION

3 months, online
6-8 hours per week

Course Duration

PROGRAM FEE

US$3,300

Course Information Flexible payment available

Why Master Design Thinking?

Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.

Who Should Attend

This program is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.

Roles of past participants include those from creative, design, customer experience, engineering, innovation, product, R&D, strategy, and UX, such as:

  • Product Manager, Marketing Manager, Growth Manager, R&D Manager, and Product Head
  • Senior Designer, UX Designer, Design Engineer, Creative Manager, UX Design Consultant, Art Director
  • C-Suite executives including CEO, COO, Managing Director, Founder, President, Chief Strategy Officer
  • Innovation and Growth Consultants

Learning Journey

Mastering Design Thinking is for teams and individuals who want to learn a proven, systematic approach to new product development. The process puts unmet customer needs at the center of the problem, and every step brings you closer to solving the problem.

Begin your Design Thinking Learning Journey:

  • Learn the concepts that drive design thinking
  • Submit your project ideas around user innovations
  • Identify customer needs and user groups
  • Translate needs into product specifications
  • Create a prototype
  • Build out the product architecture
  • Analyze the economics of the innovation
  • Choose the right development process
  • Present your final ideas, get real-time feedback

Program Experience

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128 Video Lectures

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3 Live Teaching Sessions

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3 Group Projects

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10 Assignments

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1 Capstone Project

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7 Real World Applications

Program Topics

Orientation Module:

Welcome to your Online Campus

Module 1:

Design Thinking Skills

Understand the critical design thinking skills needed to either improve an existing product or design a new product.

Module 2:

Identifying Customer Needs

Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.

Module 3:

Product Specifications

Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.

Module 4:

Applied Creativity

Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.

Module 5:

Prototyping

Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.

Module 6:

Design for Services

Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.

Module 7:

Product Architecture

Learn to use the modular and integral product architectures in determining the building blocks of a product.

Module 8:

Financial Analysis

Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale (Worth-It).

Module 9:

Design for Environment

Learn how to apply design for environment principles to a product life cycle.

Module 10:

Product Development Processes

Learn to select and implement a product development process (staged, spiral, and agile)that's aligned to your project needs.

Orientation Module:

Welcome to your Online Campus

Module 6:

Design for Services

Understand design of services, identify the potential for innovations within them, and learn how to apply product development frameworks to the service context.

Module 1:

Design Thinking Skills

Understand the critical design thinking skills needed to either improve an existing product or design a new product.

Module 7:

Product Architecture

Learn to use the modular and integral product architectures in determining the building blocks of a product.

Module 2:

Identifying Customer Needs

Learn to identify customer needs and draft customer needs statements as your first step towards user innovations.

Module 8:

Financial Analysis

Learn to perform financial analysis of your project idea and decide if it is backed by a strong business rationale (Worth-It).

Module 3:

Product Specifications

Learn how to translate user needs into product specifications quantitatively, and how establishing product metrics can help to define those specifications.

Module 9:

Design for Environment

Learn how to apply design for environment principles to a product life cycle.

Module 4:

Applied Creativity

Learn to apply creativity, brainstorming, and concept generation process in designing needs solutions.

Module 10:

Product Development Processes

Learn to select and implement a product development process (staged, spiral, and agile)that's aligned to your project needs.

Module 5:

Prototyping

Explore prototyping methods, strategies, and real-life examples where these have been applied to create a design that represents customer needs and product specifications.

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Case Studies

Image of an iPhone and earphones to portray the case study of Apple

Apple

Learn how Apple has succeeded by designing products and services that address a key customer need: ease of use.

Image of an airplane mid air to portray the case study of Boeing

Boeing

Review an example of a fully comprehensive prototype and test via the complex system of Boeing’s 787-9 twin engine commercial airplane.

Image of a bank building to portray the case study of Bank Of America

Bank of America

Examine two recent innovations Bank of America developed based on customer needs regarding savings, and review their process for developing these service innovations.

Image of a hand unlocking car to portray the case study of Zipcar

Zipcar

View Zipcar’s 11-step service experience cycle and how each step needed to be designed both from a customer and business perspective for this complex process to succeed.

Image of a Laptop computer to portray the case study of Hewlett-Packard

Hewlett-Packard

See how Hewlett-Packard builds products on multiple platforms using modular architectures to satisfy different markets.

Image of coffee capsules and a red cup of hot coffee to portray the case study of Nespresso

Nespresso

See how Nespresso’s two cash flows—for machines and for coffee—affect its product development considerations, and learn about financial analysis for projects via an examination of its recycling program.

Image of a woman's hand using her smartphone to portray the case study of Google

Google

Explore modular product architecture in the context of Project Ara, the modular smartphone Google is attempting to develop that would allow customers to swap out phone components as needed and replace their device less frequently.

What Participants Say

Ines Masallach

"It helped me synthesize what design thinking was about, but most importantly, I understood the correct sequence and how to sell it within the company so our executives could understand that design thinking is part of innovation."

— Ines Masallach, Marketing Director and Co-Founder at Imalinx, MEXICO

Tom Rudolph

"I met and worked with interesting people whom I otherwise would probably have never had the opportunity to interact with. The group project was the highlight of the course in my opinion."

— Tom Rudolph, Senior Director at Jenzabar, USA

Cecile Tardy-Srinivasan

"The best parts were the daily lifestyle examples shared in videos, as well as the group project."

— Cecile Tardy-Srinivasan, Management Consultant at CapSys Group, SWITZERLAND

Bogdan Andres

"The customer needs identification, ranking, and then the identification of the real needs. The product architecture and the financial analysis have positively opened my eyes."

— Bogdan Andres, Technical Sales at Tenaris, UAE

Faculty

Renée Richardson Gosline

Senior Lecturer and Research Scientist, MIT Sloan School of Management

Renée Richardson Gosline is a Senior Lecturer in the Management Science group at the MIT Sloan School of Management and a Principal Research Scientist at MIT's Initiative on The Digital Economy, and a Digital Fellow at Stanford’s Digitial Economy Lab. She is an expert on the intersection between behavioral science and technology, and the implications of AI for cognitive bias in human decision-making. More info

Steven Eppinger

General Motors Leaders for Global Operations Professor of Management; Professor of Management Science and Engineering Systems; Co-Director, System Design and Management Program

Steven D. Eppinger served as deputy dean of MIT Sloan from 2004 to 2009; as faculty co-director of the Leaders for Global Operations (formerly MIT Leaders for Manufacturing) and the System Design and Management programs... More info

Matthew Kressy

Director and Founder, MIT Integrated Design & Management (IDM); Senior Lecturer at MIT; Principal, Designturn Inc.

Matthew S. Kressy, director and founder of the MIT Integrated Design & Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies... More info

David Robertson

Senior Lecturer at MIT

David Robertson is a Senior Lecturer at the MIT Sloan School of Management where he teaches Product Development and Digital Product Management. Prior to MIT, David was a Professor of Practice at the Wharton School at the University of Pennsylvania and from 2002 through 2010 was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland... More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Get a verified digital certificate of completion from MIT Sloan School of Management. This program also counts towards an MIT Sloan Executive Certificate.

Download Brochure

After successful completion of the program, your verified digital certificate will be emailed to you, at no additional cost, in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of MIT Sloan.

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