Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.DOWNLOAD BROCHURE
This program is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.
Roles of past participants include those from creative, design, customer experience, engineering, innovation, product, R&D, strategy, and UX, such as:
Mastering Design Thinking is for teams and individuals who want to learn a proven, systematic approach to new product development. The process puts unmet customer needs at the center of the problem, and every step brings you closer to solving the problem.
Others* - includes E-commerce, Electronics / Hardware, Fast Moving Consumer Goods, Healthcare, Industrial Goods, Media, Real Estate, Retail, Telecommunications and more.
Others* - includes Belgium, Brazil, Chile, Colombia, France, Germany, Netherlands, Norway, Peru, Romania, Saudi Arabia, Singapore, Spain, Switzerland, United Arab Emirates and more.
"I met and worked with interesting people whom I otherwise would probably have never had the opportunity to interact with. The group project was the highlight of the course in my opinion."
— Tom Rudolph, Senior Director at Jenzabar
"The best parts were the daily lifestyle examples shared in videos, as well as the group project."
— Cecile Tardy-Srinivasan, Management Consultant at CapSys Group
"The customer needs identification, ranking, and then the identification of the real needs. The product architecture and the financial analysis have positively opened my eyes."
— Bogdan Andres, Technical Sales at Tenaris
"It helped me synthesize what design thinking was about, but most importantly, I understood the correct sequence and how to sell it within the company so our executives could understand that design thinking is part of innovation."
— Ines Masallach, Marketing Director and Co-Founder at Imalinx
Steven D. Eppinger is the General Motors Leaders for Global Operations Professor...MORE INFO
Matt Kressy is a Senior Lecturer at MIT System Design & Management and the...MORE INFO
David Robertson is a Senior Lecturer at the MIT Sloan School of Management...MORE INFO
Renée Richardson Gosline is a Senior Lecturer and Research Scientist at the MIT Sloan School of...MORE INFO
Get a verified digital certificate of completion from MIT Sloan School of Management. This program also counts towards an MIT Sloan Executive Certificate. Learn More
After successful completion of the program, your verified digital certificate will be emailed to you, at no additional cost, in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of MIT Sloan.