EXECUTIVE EDUCATION

Mastering Design Thinking

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Course Dates
STARTS ON

November 12, 2020

Course Duration

DURATION

3 months, online
6-8 hours per week

Course Duration

PROGRAM FEE

US$3,300

Course Information Flexible payment available

Why Master Design Thinking?

Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation improves substantially.

Who Should Attend

This program is for teams and individuals who want to learn a proven, systematic approach to new product development. Anyone responsible for driving innovation, growth, and the customer experience should attend, including functional and cross-functional teams.

Roles of past participants include those from creative, design, customer experience, engineering, innovation, product, R&D, strategy, and UX, such as:

  • Product Manager, Marketing Manager, Growth Manager, R&D Manager, and Product Head
  • Senior Designer, UX Designer, Design Engineer, Creative Manager, UX Design Consultant, Art Director
  • C-Suite executives including CEO, COO, Managing Director, Founder, President, Chief Strategy Officer
  • Innovation and Growth Consultants

Learning Journey

Mastering Design Thinking is for teams and individuals who want to learn a proven, systematic approach to new product development. The process puts unmet customer needs at the center of the problem, and every step brings you closer to solving the problem.

Program Experience

128 Video Lectures

128 Video Lectures

3 Live Teaching Sessions

3 Live Teaching Sessions

3 Group Projects

3 Group Projects

10 Assignments

10 Assignments

1 Capstone Project

1 Capstone Project

7 Real World Applications

7 Real World Applications

Program Topics

Orientation Module:

Welcome to your Online Campus

Module 1:

Design Thinking Skills

Module 2:

Identifying Customer Needs

Module 3:

Product Specifications

Module 4:

Applied Creativity

Module 5:

Prototyping

Module 6:

Design for Services

Module 7:

Product Architecture

Module 8:

Financial Analysis

Module 9:

Design for Environment

Module 10:

Product Development Processes
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What Participants Say

"It helped me synthesize what design thinking was about, but most importantly, I understood the correct sequence and how to sell it within the company so our executives could understand that design thinking is part of innovation."

— Ines Masallach, Marketing Director and Co-Founder at Imalinx, MEXICO

"I met and worked with interesting people whom I otherwise would probably have never had the opportunity to interact with. The group project was the highlight of the course in my opinion."

— Tom Rudolph, Senior Director at Jenzabar, USA

"The best parts were the daily lifestyle examples shared in videos, as well as the group project."

— Cecile Tardy-Srinivasan, Management Consultant at CapSys Group, SWITZERLAND

"The customer needs identification, ranking, and then the identification of the real needs. The product architecture and the financial analysis have positively opened my eyes."

— Bogdan Andres, Technical Sales at Tenaris, UAE

Faculty

Renée Richardson Gosline

Senior Lecturer and Research Scientist, MIT Sloan School of Management

Renée Richardson Gosline is a Senior Lecturer and Research Scientist at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, an MIT “Iron Professor,” and a scholar at the MIT Center for Digital Business... More info

Steven Eppinger

General Motors Leaders for Global Operations Professor of Management; Professor of Management Science and Engineering Systems; Co-Director, System Design and Management Program

Steven D. Eppinger served as deputy dean of MIT Sloan from 2004 to 2009; as faculty co-director of the Leaders for Global Operations (formerly MIT Leaders for Manufacturing) and the System Design and Management programs... More info

Matthew Kressy

Director and Founder, MIT Integrated Design & Management (IDM); Senior Lecturer at MIT; Principal, Designturn Inc.

Matthew S. Kressy, director and founder of the MIT Integrated Design & Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies... More info

David Robertson

Senior Lecturer at MIT

David Robertson is a Senior Lecturer at the MIT Sloan School of Management where he teaches Product Development and Digital Product Management. Prior to MIT, David was a Professor of Practice at the Wharton School at the University of Pennsylvania and from 2002 through 2010 was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland... More info

Certificate

Certificate

Get a verified digital certificate of completion from MIT Sloan School of Management. This program also counts towards an MIT Sloan Executive Certificate.

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After successful completion of the program, your verified digital certificate will be emailed to you, at no additional cost, in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of MIT Sloan.

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